B.S. Business Administration (Marketing) | Bob Jones University Aug 2016-May 2020
Graduated with honors while focusing in marketing and minoring in communication
Excelled in classes such as Social Media Strategy, Marketing Research, Global Marketing, and Marketing Strategy and won first place in designing a marketing campaign for SermonAudio.com
Earned a GPA of 3.73 while a student worker, campus organization officer, and University Marketing Association Vice President
Work Experience
Marketing Specialist | Honeywell International Inc., Raleigh, NC May 2023 – Present
Crafted and implemented marketing plans for clients that included digital advertising, direct mail, and email campaigns
Worked with a team to develop and manage digital advertising campaigns on Google, Meta (Facebook/Instagram), and Nextdoor for clients which increased rebate program participation by 25%
Received multiple internal awards for my work on various accounts
Senior Marketing Specialist | Bear Creek Arsenal, Sanford, NC August 2022 – May 2023
Acted as the interim marketing manager and increased sales by 187% in 3 years
Managed a 3-person video team and developed the go-to-market strategies for new products
Grew company blog by 3,800% to 35,000 clicks per month in 2 years by targeting top informational keywords
E-commerce Marketing Associate | Bear Creek Arsenal, Sanford, NC July 2020 – August 2022
Leader of an SEO team that increased clicks from SERP by 65% in a year
Film, edited, and produced videos and commercials for social media and YouTube (> 4 million views in 2 years)
Created and managed successful Pay Per Click (PPC) campaigns on Google and Microsoft Ads that generated over $500,000 in 6 months
Marketing Intern | Enveritas Group Inc., Greenville, SC January 2020-May 2020
Designed an effective method of tracking, organizing, and prioritizing hotel requests efficiently
Rewrote website content, improved SEO, and designed landing pages for hotel websites around the world
Social Media Marketing Intern | Oakhurst Physical Therapy, Oakhurst, CA Summer 2019
Created, managed, and developed content for company’s Instagram, Facebook, Yelp, and Google places accounts which reached thousands during the summer
Photographed, filmed, edited, and directed promotional videos and pictures for the company
Designed promotional flyers, social media posts, and patient forms
Skills and Certifications
Marketing strategy
Project management
Search Engine Optimization (SEO)
Content Marketing
Google Ads
Influencer Marketing
Video Production & Editing
Branding
Social Media Management
Google Analytics Certified
Campaign Development
Teamwork
I Had Several Top 10 Finishes in Multiple AMA Marketing Competitions I Served as Vice President of the University Marketing Association in 2020